Teaster's Natural Creations.
A 45-page website for an outdoor design-build company in Maryville, Tennessee: pools, hardscape, landscape, maintenance and home builds. DRT designed it, built it and runs it.
One site for every division.
Each part of the business gets pages written for the searches its customers use.
Service pages
Seven pages, one for each division: pools, pool service, hardscape, landscape, maintenance, home builds and media. Each explains the work, the process and the questions buyers ask.
Town and county pages
Nine pages for the places Teaster's works, including Maryville, Knoxville, Sevierville, Pigeon Forge, Gatlinburg, Townsend and Wears Valley.
Two cost estimators
A pool estimator and a landscaping estimator give buyers a real price range before they call. The rate card stays on the server, where competitors can't read it.
Video and gallery
Finished project video on its own watch page, hosted by us rather than on YouTube, and a photo gallery of completed work.
A journal
Twenty-two articles answering what buyers ask: pool costs, building on a slope, decking, retaining walls and build timelines.
Built to be read and quoted.
The same setup we sell as Website SEO Optimization and AI Search Optimization.
Pages any crawler can read
Every page is plain HTML with structured data, so Google, Bing and AI tools read the full content without running scripts.
Answers worth quoting
Published price ranges and direct answers to common questions, which is what ChatGPT, Gemini and Google's AI answers lift into their replies.
Instant indexing
Search engines are told about each change when it goes live, so new pages show up fast.
Frequently asked questions.
Did Teaster's Natural Creations approve this case study?
Yes. Teaster's approved DRT using its name, photos and project details on this site.
What does a website like this cost?
Custom Website Design starts at $17,500. That covers a brand system, 25 or more pages, video, an interactive estimator and full search and AI-search setup. Smaller sites start at $3,995.
Who runs the site now?
DRT does. We host it on Cloudflare, keep it updated, add journal articles and watch how it shows up in Google and AI answers.
Can my site have a cost estimator like this?
Yes. We build estimators around your own prices and keep the rate card on the server, so competitors can't copy it from the page.