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Search
Pages for your most valuable searches, technical fixes, structured data, internal links, and the local and map listings that decide who shows up nearby.
Marketing
Local SEO · AI search · social · ads
Local SEO and marketing that you can measure.
Good work only pays off when the right people see it. We get your business found in search and in AI answers, put it in front of people who can buy, and show you each month which of it worked.
01 Where we start
We measure before we spend.
Every engagement starts with a baseline, so every result is measured against a number we wrote down on day one. The baseline usually shapes the strategy.
01
What you rank for
Positions recorded on the searches that bring in work. Many businesses find they rank for their own name and little else, which only reaches people who already know them.
02
Where your authority comes from
We look at who links to you. When most links come from one listing vendor, that vendor gets the credit in search, not you.
03
Whether AI tools mention you
We check what ChatGPT, Gemini and Claude say when someone asks about your kind of business. Many local businesses don't show up at all. We measure it and fix it.
04
What the demand looks like
Real search volume and difficulty for what you sell, so the plan goes after searches you can win and customers you want.
02 Search and answer engines
Found on Google and in AI answers.
Ranking on Google is still the core of the work. Getting quoted in AI answers takes its own approach, and we do both.
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AI answers
Content written to be cited: clear answers, real specifics, structure an AI tool can quote, and AI crawler access set up correctly.
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Authority
Links from DRT's regional network of related East Tennessee businesses, plus regional and partner links. Links are what content alone can't build.
03 The funnel
From first search to signed job.
We build each step, so interest turns into a call or an estimate request.
- Discover
- Pages and content built around how people search for what you do.
- Explore
- Answers to the next question, on your own website rather than a listing site.
- Convert
- A tracked path to a call, a form or an estimate request, with nothing in the way.
- Return
- Email and follow-up to the customer list you own, so one job leads to the next.
- Refer
- Reviews and shareable material that make recommending you easy.
04 Campaigns
Paid ads, built on a strong foundation.
We get your website and Google profile working first, so ad spend goes further.
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Built, run and optimized
Google, Facebook and Instagram. Written, targeted, tested and adjusted for what brings in work, not for impressions.
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Your budget stays yours
Ad spend goes to the platforms, not to us, and is never spent without your approval. Google Ads Management is $595 a month; Facebook and Instagram Ads Management is $495 a month.
03
Seasonal pushes
A slow month to fill, a season to push, a promotion to launch. Campaigns follow your calendar.
05 Reporting
What you see every month.
One report and one working session, written so you can act on it.
What's in it
- What moved, and what we changed to move it
- Traffic by source
- Ranking changes on the searches that matter
- Calls, forms and estimate requests, and the steps before them
- How often AI tools mention you
- What's next, and why
06 Go deeper
Marketing services, one at a time or together.
Each one is priced and sold on its own. See every price.
07 FAQ
Frequently asked questions.
01
What is local SEO?
Local SEO is the work that decides who shows up when someone nearby searches for what you do: your Google Business Profile, consistent listings across directories, reviews, and pages written for the towns you actually serve, like Maryville, Knoxville and Sevierville.
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How much does local SEO cost?
Local SEO Package: Starter is $695 a month and Growth is $1,395 a month. One-time work is priced separately, like Google Business Profile Setup at $395 and Local Business Listings at $495.
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What is AI search optimization, or AEO?
It's making your business easy for ChatGPT, Gemini, Claude and Google's AI answers to find and quote: clear answers on the page, structured data, llms.txt, and crawler access. Our AI Search Optimization (AEO) Setup is $995.
04
Do you spend my ad budget?
Ad spend goes straight to Google or Meta and is never spent without your approval. Management is a flat fee: Google Ads Management is $595 a month, and Facebook and Instagram Ads Management is $495 a month.
05
Can you guarantee a ranking?
No one can. We record where you start, show you what we changed, and report what moved.